What is Transmedia?
Storytelling is going through an evolution and the impact of new technologies together with an audience that has more control over its media is challenging everything from revenue models to the way we develop, produce and distribute content.
In a transmedia experience, plot lines and media presentations are designed to flow within a single, integrated story world, often with an emphasis on audience participation. Strands of the story may be consumed individually or in combination, resulting in a more immersive experience. Transmedia can be used both as a creative technique for story extension and as a marketing tool to reach a broader, more diversified, audience.
Wikipedia: “Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies. It is not to be confused with traditional cross-platform media franchises, sequels or adaptations. From a production standpoint, it involves creating content that engages an audience using various techniques to permeate their daily lives. In order to achieve this engagement, a transmedia production will develop stories across multiple forms of media in order to deliver unique pieces of content in each channel. Importantly, these pieces of content are not only linked together (overtly or subtly), but are in narrative synchronization with each other.”